Elena Alvarez-Baron

Case Study · Patient Partnership

Designing with, not for: the future of patient partnership in Medical Affairs

This session challenges Medical Affairs professionals to turn patient centricity from a guiding principle into a measurable practice — across how activities are designed, evidence is built, and outcomes are evaluated.

What you’ll take away

• Learn from experience: what authentic co-creation with patients and advocacy groups truly requires, drawing on real-world examples
• Challenge the status quo: where patient voice is genuinely shaping evidence and communications, and where critical gaps remain
• Build for impact: a practical framework to identify, address and measure what real patient impact looks like in your organisation